Entwicklung eines anwendungsorientierten Gestaltungsansatzes zur Geschäftsmodellinnovation mithilfe von smarten Produkt-Service-Systemen

Size: 234 pages
Format: 14,8 x 21,0 cm
Publishing year: 2019
ISBN 978-3-7983-3048-1

The industrial society is changing into an information society. The ubiquitous digitalization is changing the way people and objects communicate with each other. At the same time, benefits in kind and their ownership are becoming less important for private and commercial customers. Companies that want to be successful in this world must question their status quo and in particular the nature and content of their value creation. This dissertation presents a design approach that, around a central process of business model innovation, formulates the underlying trends of digitalization and servitization as well as recommendations for development steps and success factors. It adresses scientists, students as well as specialists and executives in industry.