Successfully managing challenges in German-Chinese logistics networks
publisher: Frank Straube
Format: 21,0 x 29,7 cm
Publishing year: 2016
The present study has been developed by the Kuehne Competence Center for International Logistics Networks at the Department of Logistics, Technische Universität Berlin, Germany. It is a report on intermediate results of a project funded by the Kuehne Foundation, Switzerland and conducted in cooperation with the Chair of International Logistics Networks and Services at the Tongji University, Shanghai, China.
The study presents results from several years of work looking into successful Western firms’ operations in the Chinese market. It lists current and emerging logistical challenges in German-Chinese logistics networks and proposes a set of mitigation strategies. The study also gives in-depth insights into three case studies from the automotive, electronics and consumer goods industries. The China-specific nature of this study is exemplary for many culturally distinct bilateral trade relationships around the world. The entire study is enriched with up-to-date macro- and micro-economic data, as well as a study of seminal literature in the field; applied research methodologies include two group exercises with forty-two practitioners, several online questionnaires with over fifty respondents and three in-depth case studies.