Präferenzmuster von Investoren bei Immobilieninvestitionsentscheidungen

Against the background of the recently tremdously increasing real estate investment volume, sparked by the low interest rate environment and a lack of decently yielding investment alternatives, the subject dissertation constitutes a valuable source of information for those interested in understanding the different preference patterns of real estate investors. To date, there has been little research as to which attributes of office real estate are the most important to real estate investors when making their decisions as to which assets to invest in. Such preference patters have until now either only been estimated on the basis of experience or were measured on the basis of the success or failure of realised development projects. The subject dissertation develops an analysis model with which real estate investors´ observable preference patterns and their stability over time can be measured. The research results allow the development better fitting real estate investment product, saving resources and permitting better resource allocations. The chosen triangulation of research methods and particularly the measurement preference patterns using Conjoint Analysis constitute an innovative research approach which lends itself for the application to further real estate other use types and further participants in the real estate universe.